A Long Island Optimum Experience Center is now open at the Westfield South Shore Mall in Bay Shore, according to an announcement from Optimum’s parent company, Altice USA.

Altice USA says its state-of-the-art Experience “Centers are next-generation retail stores where consumers can interact firsthand with the new Optimum-branded digital television, high-speed internet and other services. There’s also third-party merchandise on sale.

“The roots of our company extend throughout Long Island so we are thrilled to be opening this new Optimum Experience Center so our loyal customers can see and try the next generation of products and services that are now starting to roll out,” said Gregg Graff, the head of sales and marketing for Altice USA.

The company recently opened its Optimum Experience Center in Paramus, N.J., at the Westfield Garden State Plaza Mall.

The store in Bay Shore is over 4,000 square feet and features a 15-foot TV wall.

Among the third-party merchandise to purchase are Samsung TVs, tablets, Nest products, home theatre equipment and accessories.

There’s also a children’s gaming and television programming area.

The company’s traditional Optimum retail walk-in stores will continue to handle all exchanges, returns and/or other requests for Optimum equipment, including cable boxes, routers, remotes, as well as in-person bill payments and questions.

The new store is located between The Cheesecake Factory and Macy’s.  Store hours are 10 a.m. – 9:30 p.m. Monday to Saturday and 11 a.m. – 6 p.m. on Sunday, subject to mall schedule changes.